![]() Aged in ex-bourbon barrels, non-chill filtered and bottled at an ABV of 45 percent (90 proof), Roe & Co can currently be purchased for all of your St. Roe & Co is a super-premium Blended Irish Whiskey, named in honor of George Roe, a true pioneer of Irish Whiskey. Fans (21+) will have the chance to vote for their favorite reimagined cocktail from among the three finalists via the Roe & Co Instagram before the lucky winning duo is named after World Whisky Day ( May 20, 2023), and their cocktail may be featured by the brand during St. Starting today, two person teams of adults 25+ will have the opportunity to submit their cocktails by posting a photo or video on Instagram with #DublinUpCocktailContest and tagging ending at 11:59:59 pm ET on May 1, 2023. Marrero will be promoting the " Dublin' Up Cocktail Challenge" on her social media ( so be sure to stay tuned so you don't miss any of the fun! To help bring the campaign to life on social media, Roe & Co has engaged Lynnette Marrero, American bartender, mixologist and philanthropist, to help give tips to fans to further hone their recipes via social media. "Roe & Co is proud to be created in collaboration with a team of bartenders for bartenders, and now we're looking to foster that same spirit of partnership with cocktail enthusiasts who can not only serve up unique takes on classic whiskey drinks but also become the best version of their home-bartender self." Patrick's Day celebrations have certainly evolved in recent years, we've been inspired by the passion and creativity we've seen from the holiday's biggest fans – who have balanced honoring traditional Irish heritage while bringing modern Irish culture and cocktails to the forefront," said Lora Hemy, Head Distiller at Roe & Co Distillery in Dublin. At the same time, the number of those who love to make their own drinks at-home has only continued to rise in the last few years. Patrick's Day traditions – and cocktail recipes – run deep. ![]() Distilled by Lora Hemy, the super-premium Irish whiskey brand knows St.
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